An uncharacteristic tweet appeared on the corporate Twitter account of McDonald’s on Thursday morning, calling President Donald Trump a "disgusting excuse of a president" who has "tiny hands."
The fast-food company deleted the tweet, which was pinned, but not before screenshots of it flooded social media and news outlets began covering the post.
Note that it's a corporate account, not the brand account, but that's still a McDonald's company account calling Trump a "disgusting excuse"— Justin Green (@JGreenDC) March 16, 2017
McDonald’s quickly posted another tweet explaining that its account was compromised.
Twitter notified us that our account was compromised. We deleted the tweet, secured our account and are now investigating this.— McDonald's (@McDonaldsCorp) March 16, 2017
Social media users broke into two camps: some tweeting support for the political statement, and others calling for a boycott.
WENDY'S: Haha, totally roasted this guy on here for forgetting refrigerators exist. So edgy.— Aaron Sankin (@ASankin) March 16, 2017
MCDONALD'S: Hold my beer pic.twitter.com/Qc28ixMuzE
Meryl Streep may not speak to Trump supporters, but I’m guessing McDonald’s resonates. pic.twitter.com/nMgA7SJ6Df— Neal Rogers (@nealrogers) March 16, 2017
Not saying you should, but if everybody ate at @McDonalds today you'd create a intriguing incentive for future social media campagns.— ((((Peter Sagal)))) (@petersagal) March 16, 2017
who is the social media genius behind mcdonald's account because i'm suddenly craving a small fry pic.twitter.com/Yfp4KVPDHR— Jordan Uhl (@JordanUhl) March 16, 2017
—This article first appeared in PR Week.