Halo "Rhythm" by twofifteenmccann

Xbox edits in-game sound effects to create a Queen soundtrack for the iconic game

Microsoft Studios on Tuesday releases "Halo: The Master Chief Collection," a remastered, high-definition package of Halo games for the Xbox One.

To fire up the launch, Xbox engaged twofifteenmccann to create a TV spot that employs in-game sound effects to create a version of Queen’s "We Will Rock You." Action sequences from Halo 1 to 4 highlight the history of the first-person shooter.

Campaign credits

Client: Xbox
Agency: twofifteenmccann
Chief Creative Officer: James Robinson
ACD/Copywriter: Neil Bruce ACD/Copywriter: Gregg Nelson
Art Director: Ivan Djayaputra
Senior Producer: Jan O’Malley
Director of Integrated Production: Alex Spahr
Business Director: Peter Goldstein
Account Executive: Niko DeMordaunt
Assistant Account Executive: Sam Brody
Business Affairs Director: MaryBeth Barney
Animator: Carson Bell
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Assistant Editors: Austyn Daines/Arielle Zakowski
Executive Producer: Lauren Wilson/Angela Dorian
VFX Studio: Digital Domain (for finishing)
VFX Producer: Rachel Mariscal
EFX Artist: Lisa Tomai
VFX Coordinator: Alex Michaels
Head of Production: Scott Gemell
Sound Design: Human Worldwide
Mixing Studio: Lime Studios
Mixer: Rohan Young
Assistant: Jeff Malen

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