AdvertiserMicrosoft and Xbox
SectorMedia / Entertainment Brands and Video Games brands
Fans guess the fate of the game's protagonist after ads' premiere
One of 2015's most anticipated video game releases is Halo 5, as a direct sequel to the franchise's last release in 2012.
Two ads for the game by twofifteenmccann leave fans wondering the fate of the game's main character Master Chief. The first shows a public announcement of his death, and the second shows a team of soldiers pursuing him, suggesting something else.
As dedicated fans discuss fan theories, an interactive website at visualizer.halowaypoint.com displays tweets and other online communiques in 3D.