The Halo Group to produce GlobalGathering VIP area

Last year's VIP woodland area at GlobalGathering
Last year's VIP woodland area at GlobalGathering

GlobalGathering has appointed agency The Halo Group to create a new VIP experience for 2012 in an industrial air hanger.

Plans are in motion to build a two-tiered structure to create an industrial Global Airways air hanger that can hold up to 300 guests. The lower floor will have a bar and dance floor, with exclusive secret sets from some of GlobalGathering’s line-up.

The upper tier will provide a luxurious twist on an airport lounge for guests to relax and socialise, decorated with old airline memorabilia.

The concept is inspired by key features of the venue - Long Marston Airfield - which includes old runways, abandoned airplanes and industrial hangers.

This is the second year The Halo Group has produced the festival’s VIP experience. In 2011, it created a treehouse area in the exclusive woodland for VIP guests.

Sam Matthews, creative director of The Halo Group, said: "We aim to push the boundaries at The Halo Group… in this case, immersing them in a story continued at every turn to make it an unforgettable experience. GlobalGathering shares a similar vision for the VIP arenas, so we are very excited to be returning to Long Marston again for 2012."

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