Spooky season is back, and with COVID restrictions eased, consumers are ready to get spooky.
According to the National Retail Federation, consumers are expected to spend more than $10 billion on Halloween-related purchases this year, compared to $8.05 billion last year, when the CDC recommended people avoid trick-or-treating.
According to the survey of over 8,000 people in early September, an estimated 65% of Americans intend to celebrate or participate in Halloween activities this year, compared to 58% in 2020.
Spending on decorations is also estimated to climb to $3.17 billion this year, up from $2.59 billion last year. Total spending on costumes is projected to be the highest it has been since 2017, at $3.32 billion.
The leaves haven’t turned yet, but brands are already jumping in on the action. This week, Full Moon Pet released limited personalized Pup-O’-Lantern kits which allow people to create custom jack-o-lanterns of their dogs.
As we near October and prepare for ghosts, goblins and ghouls, are you celebrating Halloween this year? Campaign US wants to know your plans:
Consumers are expected to spend $10.14 billion on Halloween this year, per the National Retail Federation. What are your plans this spooky season?
— Campaign US (@CampaignLiveUS) September 24, 2021
