Half-Term Reports 2013: Razorfish

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Razorfish view the first six months of their year.

Score (self-awarded): 6

Number of staff: 280

New business / billings: Annualised, our new business revenue so far in 2013 is in excess of £5m. Long term, over the lifetime of our new accounts, this is likely to be in excess of £12m.

Summary of the year so far: "Razorfish operates at the intersection of creativity, technology and media and the first half of 2013 truly reflects that. We added new clients DHL (digital AOR globally); C&A (digital AOR across Europe); Michelin (global SEO); One&Only Hotels (paid search); Net-A-Porter (consultancy) and Orient Express (display) and enjoyed significant organic growth from existing clients including Audi AG, Starwood Hotels & Resorts and McDonald’s. Always respected for deep tech expertise, with Daniel Bonner, Global Chief Creative Officer, we focused on dialing up our creative credentials too, doubling the number of creative directors and investing in our creative technology unit. We pride ourselves on being a great place to work (our CEO has been here 14 years) and launched a women’s’ initiative and parents’ group. We look forward to ‘moving house’ this autumn to accommodate our rapidly growing team. In short, Razorfish is shaking off our ‘best-kept secret’ status. Watch this space. "

Awards won so far in 2013: "•        Malin Hanås, Creative Director, was named one of the 10 ‘Women of Tomorrow’ by Campaign and the IPA
•        ‘YouTube Remix’ for Axe won a Silver Epica and a Bronze at Eurobest
•         ‘McSundae Melting Digital Voucher’ for McDonald’s won a Lovie Award
•        ‘Audi City’ – the digital showroom - was named ‘Most Contagious’ idea in retail by Contagious Magazine
•        Our McDonald’s work has twice featured on FWA (Favourite Website Awards)




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