The second TV ad in Habito's "Hell or Habito" campaign again juxtaposes mortgage "hell," which is associated with traditional application processes, with the heavenly experience of the online mortgage broker's customers.
This latest spot by Uncommon Creative Studio focuses on the overwhelming jargon people usually encounter when applying for a mortgage. When an unsuspecting female protagonist types the words "mortgage broker" into an online search bar, jargon and acronyms quickly fill the screen until her computer convulses and spews out a wave of green bile. As before, Dutch band Noisia’s Machine Gun provides the soundtrack, and winged Habito keys arrive to guide the character to homeowner heaven. The work was created by Nina Beyers and Tom Espezel, and directed by Andy Baker through Strange Beast.