Häagen-Dazs 'Maker Street' by Goodby Silverstein & Partners

Häagen-Dazs "Maker Street" by Goodby Silverstein & Partners.
Häagen-Dazs "Maker Street" by Goodby Silverstein & Partners.

Ice cream maker celebrates pride in tradition

Häagen-Dazs started small in the Bronx in 1961, then expanded into a ice cream empire. An ad for a new line of flavors by Goodby Silverstein & Partners captures the company's humble roots.

The video is for the brand's Artisan line of flavors, which Häagen-Dazs created in collaboration with small, specialized and skilled food masters.

Shot using stop-motion animation reminiscent of filmmaker John Clark Matthews, the style has a nostalgic charm. The story shows various artisans lending their wares for final product.

Campaign credits

Client: Häagen-Dazs
Agency: Goodby Silverstein & Partners
Director of Marketing:
Alex Placzek
Brand Manager: Kerry Hopkins
Associate Brand Manager: Travis Duke
Associate Brand Manager: Raj Brahmbhatt
Associate Brand Manager : Kim Chitra
Co-Chairman/Creative Director: Rich Silverstein
Creative Director: Nick Klinkert
Art Director: Shravan Hegde
Copywriter: Sarah Anderson
Director of Broadcast Production: Tod Puckett
Broadcast Producer: Sara Krider
Group Account Director: Leslie Barrett
Account Director: Erin Fromherz
Account Manager: Chelsea Brooks
Group Strategy Director: Kelly Evans-Pfeifer
Business Affairs Manager: Jane Regan
Broadcast Traffic Manager: Rowena Cuejilo
Animation Production: HouseSpecial
Creative Director: Kirk Kelley
Director: Mark Gustafson
Executive Producer: Lourri Hammack
Senior Producer: Rebecca Bowen
Director of Photography: John Nolan
Art Director: Curt Enderle
Production Designer: Bruce Zick
Editor: Cam Williams
Flame Artist: Rex Carter
Animators: Julianna Cox, Chris Ohlgren, Bartek Prusiewicz, Suzanne Twining
Music House: Mophonics
Creative Director: Stephan Altman
Executive Producer: Shelley Altman
Composer: Roberto Murguia & Roisin Malone
Voice Over Casting: Speak Casting
Casting Director: Dane Gorman
Audio Mix: Heard City & Elevel
Sound Engineer/Mixers: Keith Reynaud, Jeremy Siegel, Dave Baker & Jon Shamieh
Audio Producers: Heath Raymond, Natasha Alden & Luke Dillon
Assistant Mixer: Talia Rodgers
Audio Sound Design: Elevel
Sound Designer: Nic DeMatteo

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free