H&M has launched an initiative offering free suit hire to men for job interviews.
The “One / Second / Suit” programme, co-created by Uncommon Creative Studio, will allow people to rent an H&M men’s suit for 24 hours at no cost and return it after a job interview. It is rolling out in the UK from this week and will launch in the US on 13 May.
A film promoting the initiative, also created by Uncommon, begins with the line: “A first impression is made in less than one second.” It then shows young men getting ready for job interviews while a motivational voice recording from a mother plays in the background.
It was directed by Mark Romanek – best known for his music videos for artists including Beyoncé and Johnny Cash and feature films such as One Hour Photo and Never Let Me Go – through Anonymous Content.
The retailer has also published tips for boosting confidence and preparing for job interviews on its website. It says: “A suit isn’t an outfit. It’s confidence. A signal to the world and a reminder to yourself you’ve got what it takes.”
Earlier this week, H&M enlisted Game of Thrones star Maisie Williams for its debut on video game Animal Crossing: New Horizons, with a sustainability-themed island designed to promote the brand's recently launched garment recycling machine Looop.