H&M "Modern Essentials" by Adam & Eve/DDB

H&M has released an extended ad starring David Beckham and the American comedian Kevin Hart.

In the seven-minute film, Hart comes to stay at Beckham’s New York apartment to prepare, method-actor-style, for the lead role in a new movie, I Beckham. Adam & Eve/DDB created the spot after being appointed earlier this year. It was written and art directed by Patrick McClelland and Feargal Ballance, and directed by Fredrik Bond through Sonny London.