Guinness "The purse" by AMV BBDO

Guinness' latest rugby ad tells the true story of two Welsh brothers who honour the wishes of their late mother by using their inheritance to follow the Welsh national team during the Six Nations.

David and Gareth Reese travel around Europe, carrying their mum’s Welsh dragon-branded purse as a beer kitty. Unlike previous rugby ads from the brand, the tale shifts focus from the players to the fans. Guinness is a sponsor of the Six Nations.  


Head of beer, Diageo Europe
Head of Guinness Stout Europe, Diageo
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