Guinness "made of more" by Abbott Mead Vickers BBDO

Guinness is releasing four short films ahead of the autumn rugby internationals, each of which celebrates a different home nation. Abbott Mead Vickers BBDO created the spots for Guinness, which sponsors England, Ireland, Scotland and Wales. The ads, which focus on qualities other than just strength and sporting prowess, will air on TV from 5 November.

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