Guinness "alive inside" by Abbott Mead Vickers BBDO

Taking its cue from the gold lion-winning "made of black" campaign, Guinness Africa's new ad features an eclectic mix of young artists and an up-tempo soundtrack.

The new ad was created by Abbott Mead Vickers BBDO and features young artists, models and dancers from Nigeria Kenya and Ghana, with a Kuduro (a style of dance music that’s big in Angola) soundtrack. The ad promotes Guinness' Africa Special drink, which purportedly contains "natural African extracts".