Groupon to open interactive Christmas Grotto

The Groupon grotto will open for one day only
The Groupon grotto will open for one day only

Online marketplace Groupon has announced plans to open an experiential Christmas Grotto in London's Soho tomorrow (4 December).

The festive pop-up will be open to the public for one day only from 12pm until 9pm. A number of free experiences will be on offer to visitors, including whisky and wine tasting, pork pie and candlestick making and French macaron decorating.

In a nod to the brand’s popular beauty treatment discounts, the grotto will also include a beauty room featuring a nail and make-up bar. Customers will also be able to browse deals on Groupon’s Christmas shop, with £10 credit awarded throughout the day to guests on a first come, first served basis.

Groupon are working with communications agency Brands2life to produce the pop-up. It is the first time the marketplace has entered into the live experience realm as part of a marketing campaign.

Roy Blanga, managing director of Groupon UK, said: "This is a first for Groupon and we’re really excited to give people the chance to try some of the fantastic experiences we offer."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free