Grey Goose showcases a 'smooth summer' state of mind

MullenLowe LA's spot builds on the brand's visual relationship with nature.

Some of the best summer moments are the simple ones, when there’s nothing on the agenda but a beautiful day in the sun and a cocktail in hand. Grey Goose visually depicted that effortless feeling in the spot "Summer Smooth," directed by Dean Alexander. 

In the ad, a man rests on a traveling chaise lounge while a Grey Goose cocktail is made for him. The film concludes with a goose against a backdrop of flora and fauna, in a nod to the brand’s name and theme of the film. 

Credits

Agency
Executive Creative Directors
Creative Directors
Senior Art Director
Senior Copywriter
Designer
Junior Designer:
VP Head of Integrated Production
VP, Executive Producer
VP, Director of Art Production
VP, Director of Business Affairs
Senior Business Affairs Manager
Project Manager
Managing Director
Account Director
Account Supervisor
Senior Account Executive
Director
Production Company

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