MullenLowe LA's spot builds on the brand's visual relationship with nature.
Some of the best summer moments are the simple ones, when there’s nothing on the agenda but a beautiful day in the sun and a cocktail in hand. Grey Goose visually depicted that effortless feeling in the spot "Summer Smooth," directed by Dean Alexander.
In the ad, a man rests on a traveling chaise lounge while a Grey Goose cocktail is made for him. The film concludes with a goose against a backdrop of flora and fauna, in a nod to the brand’s name and theme of the film.