Green & Black's revamps packaging to boost Christmas sales

LONDON - Green & Black's has redesigned the packaging for its premium chocolate gift range to help drive Christmas sales.

The new look gift range includes  the Miniature Bar Collection, Mint Squares, Dark, Milk, and White Chocolate Squares and The Assortment.

Natalie Brown, Green & Black's senior brand manager, said: ‘We are a contemporary brand in a traditional category so we feel this new identity will create standout for consumers. We had great success with our vibrant Easter packs.'

The new packaging, by branding agency Pearlfisher, will hit shelves in early November.

 

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