Great Ormond Street Hospital "Welcome to ordinary world" by AMV BBDO

In "Ordinary world" a mundane supermarket shop is re-imagined as an exciting trip of a lifetime.

The magic of everyday life is something most of us might ignore, but for the kids in Great Ormond Street who spend days, weeks or even months in the hospital, it's not taken for granted.

The charity's campaign captures the kids' longing to rejoin the ordinary world and do all the stuff others get to experience on a daily basis.

The voiceover is supplied by actor Olivia Colman.