Great Ormond Street Hospital "Welcome to ordinary world" by AMV BBDO

In "Ordinary world" a mundane supermarket shop is re-imagined as an exciting trip of a lifetime.

The magic of everyday life is something most of us might ignore, but for the kids in Great Ormond Street who spend days, weeks or even months in the hospital, it's not taken for granted.

The charity's campaign captures the kids' longing to rejoin the ordinary world and do all the stuff others get to experience on a daily basis.

The voiceover is supplied by actor Olivia Colman.

Credits

Deputy director, brand and content marketing
Marketing manager, senior brand marketing manager
Agency
Creative director
Agency planner
TV producer
Senior art producer
Media
Media planner
Production company
Director
Production company producer
VFX supervisor
Post producer
Music composition
Audio post-production
Print/OOH photographer
Photographic agent
RPM producer

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