Behavioural research agency Watch Me Think teamed up with Campaign to ask football fans what they think of some of the top ad spots relating to the Fifa World Cup 2018.
Our micro team of pundits take a look at the BBC's World Cup campaign which centres on an embroidered tapestry animation plus ITV's fast-paced spot covering the agony and ecstasy of previous tournaments.
Verdicts are also given on Budweiser's Light Up the World Cup spot, Coca-Cola's global campaign and Beats by Dre's 'mixtape'. Who will emerge victorious?
