The seven-figure campaign targets 30 to 55-year-olds and includes sampling at a range of consumer events including the BBC Good Food Summer Festival and Taste of London.
The campaign was created by RPM and aims to introduce the cocktail to 100,000 consumers. The push will also be backed up by a trade campaign created by distribution specialist Cellar Trends.
Marnier-Lapostelle area export manager for the UK Guillaume Villerabel said: “We believe we have created a classic drink for the summer to appeal to sophisticated consumers. Experiencing the Grand Esprit will lead our marketing this year.”
The campaign was created by RPM and aims to introduce the cocktail to 100,000 consumers. The push will also be backed up by a trade campaign created by distribution specialist Cellar Trends.
Marnier-Lapostelle area export manager for the UK Guillaume Villerabel said: “We believe we have created a classic drink for the summer to appeal to sophisticated consumers. Experiencing the Grand Esprit will lead our marketing this year.”
