The Grammy Awards "The Grammy Effect" by TBWA\Chiat\Day

The Grammy Awards 'The Grammy Effect' by TBWA\Chiat\Day
The Grammy Awards 'The Grammy Effect' by TBWA\Chiat\Day

The Grammy Awards want to know if you heard what happened in 2014 before you hear about the show's 2015 program

NEW YORK — The Grammy Awards are not just any award show, as what happens there is heard for years to come — they call it "The Grammy Effect."

Agency TBWA\Chiat\Day in a duet with the iconic awards program showcases the lasting effect of the show, now in its 57th year.

Two spots showcase memorable stage performances from 2014 still heard about today. In "Karoke" there is a rendition of Lorde’s "Royals" and "Headbanger" as a homage to Taylor Swift’s 2014 piano performance.

Not knowing what will happen at the Grammy Awards on Feb. 8, 2015, the two spots capitalize on what we still hear about today in 2014. Both spots show that past performances don't play seconnd fiddle and have cultural resonance.

As Evan Greene, the CEO of the Recording Academy says about the show, "The people, the performances, the fashion, the fans, the scenes and the social chatter — permeate our culture and live on long after the lights go down," highlighting that the 2015 show is the rule and not the exception when it comes to notable performances.

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