Graham Fink has been appointed chief creative officer of digital strategy and design studio This Place.
Fink joins the agency in a full-time position. He has recently focused on combining art and technology such as virtual reality and augmented reality to create "eye-drawings", a process that uses eye-tracking to produce portraiture.
His most recent agency role was at Ogilvy China, where he was chief creative officer. He left the agency in January last year, having joined in 2011.
At This Place, Fink will be primarily be based at its Seattle office and work alongside co-founder and chief design officer Ben Aldred. This Place has clients including T-Mobile US and Woolworths in Australia. It recently launched an office in Hong Kong, adding to its London, Seattle and Tokyo bases.
Fink is a creative heavyweight whose decades-long career has included senior creative posts at seminal agencies such as CDP, GGT and M&C Saatchi. Some of his most well-known work include British Airways' "Face" and "Coke hands", Coca-Cola's most-awarded ad.
He said: "Over the years, I’ve explored everything from advertising and filmmaking to graphic design and photography. I’ve mixed mediums, disciplines, technologies and ways of thinking. I firmly believe that it’s this curiosity and unwillingness to settle for being in the bubble of your industry that drives creativity and progress.
"That same curiosity to venture into the unknown and learn permeates This Place. They’ve always delivered outstanding work, but what really sets them apart is this drive to explore. I’m excited to learn from the bright minds here and see what we can create together."
Dusan Hamlin, chief executive of This Place, added: "Not only is he a good friend of the agency, but he’s also one of the most prominent creatives of his generation and we couldn’t be more thrilled to have him join the team in what will be a fantastic opportunity for us to learn from one another and enrich our agency’s offering and skillset as a result."