Under the Pensions Act 2008, from 2012 employers will be required to place all eligible workers onto a workplace pension programme.
National Employment Savings Trust (Nest) will be introduced as part of Government reforms aiming to encourage an estimated seven million low-paid workers, earning from £5,000-£33,000 per annum, to begin saving through a workplace pension.
Nest, which will be run by the Nest Corporation, a not-for-profit trustee organisation, will be soft-launched in 2011. A full roll-out will follow in 2012.
The branding, created by agency 23red, features the Nest acronym in an orange egg motif.
Tim Jones, Pada chief executive, said: "We need a brand which will resonate with the scheme's potential members. With Nest we believe we will achieve that."
