Government clears Wotsits sale to PepsiCo

LONDON - Golden Wonder's sale of its Wotsits brand to rival Walkers has been given the go-ahead by the government.

The go-ahead was also given by the Office of Fair Trading for the sale of Golden Wonder's other brands, including Nik Naks and Wheat Crunchies, to The Snack Factory.

While the OK for Walkers' owner Frito Lay Trading, a subsidiary of PepsiCo, to buy Wotsits has been given, there is no word on the price it is paying for the snack brand.

All of Golden Wonder's other brands will now be owned by The Snack Factory, sold in a deal worth an estimated £300m. The Snack Factory, which makes own-label crisps, also plans to take on the Golden Wonder corporate name now that the sale has also been approved by the OFT.

The Snack Factory tried unsuccessfully to buy Golden Wonder in a joint bid with PepsiCo in 1995. The company was sold instead to a management buyout team backed by Legal & General Ventures for £156m.

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