Google opens New York pop-up with series of events

Google launch New York pop-up
Google launch New York pop-up

Google has launched a 'Made by Google' pop-up on New York City's Spring Street with a series of events.

Visitors to the Google store will not be able to buy Google products, but they will be able to learn about the technology behind its latest hardware. For example, the pop-up will be hosting classes for groups of five people to learn about Google's new phone, Pixel. 

The space has different corners dedicated to different products. Google Home is being showcased in living-room and kitchen set up, so visitors can experience the benefits of the product in a home-inspired set up. Rocking chairs are in place for those wanting to try out the Daydream VR kit, and a lighting installation has been set up to demonstrate the photographic capabilities of the Pixel phone, even in low light.

'Made by Google' is also set to host events, most of which are yet to be disclosed. The first event will be in celebration of National Cat Day, and guests will have the opportunity to meet furry celebrities Nala and Luna Rose. The two cats will be at the pop-up from 10am-1pm on 29 October. 

Last week, Google Cloud Platform hosted an experiential conference at the Intercontinental hotel in London, and, earlier this month, the technology company staged a VR experience in Kings Cross, with guests able to attend a virtual relaity tour of Abbey Road Studios.

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