Google "Make the most of summer, with a little help from Google" by 72andSunny Amsterdam

Google takes on the British summer with a feel-good campaign.

Making light of the enigma that is "the British summer", Google is celebrating the quirky ways people use Search and Maps to make the most of the unpredictable weather in its latest campaign, from directions to Tenby beach to "how to bbq in the rain" (which, if the ad is anything to go by, involves dancing in a storm with an umbrella).

Compiled of meme-worthy clips across England and Wales and set to the now classic tune of I don’t care by Icona Pop, the upbeat spot was directed by Jack Whiteley (whose previous works include Canon "Next year is coming, be ready" and Kit Kat "the break out") through Rattling Stick.

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OMD