Google Chrome to autoblock bad ads from next year

Google has confirmed that its browser, Chrome, will block ads on websites that are not compliant with the Better Ads Standards starting in early 2018.

The ad-blocker will even block ads that are owned or served by Google. 

"Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying," wrote Sridhar Ramaswamy, senior vice-president ads and commerce, in a blog post

To help publishers understand the Better Ads Standard Google intends to uphold, the internet giant has published an Ad Experience Report.  

A full list of ads to use instead, can be found on Google's best practices guide.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free