Founded in February 1981 by Australian entrepreneur Rupert Murdoch, News International will be remembered as one of the biggest names in media over the past 30 years.
However, fall-out from journalistic malpractice that led to the closure of its Sunday tabloid News of the World, the exit of all its senior editors, publishers and leading executives, and a full review of the press industry, has cast a long shadow over the business.
The new News UK name and logo are said to have been designed to convey a more coherent and logical identity for the new parent company across the globe. News Limited in Australia is taking similar steps, as both companies become part of new News Corp which will be incorporated on the NASDAQ on Friday 28 June.
In a statement, News International said the change follows "the fundamental changes of governance and personnel that have taken place to address the problems of the recent past".
The statement also reiterated that News International has apologised to its victims and set up a compensation scheme; closed the News of the World, and co-operated with all the relevant authorities. New policies and procedures are in place across the company, its main titles are all under new leadership and the executive team has been transformed.
Chief executive Mike Darcey said News UK, "begins a bright new chapter", as the company joins all its publishing rivals in trying to establish a "sustainable future for professional journalism".
He added: "In the UK, that means building on The Sun's success as the most popular paper and maintaining The Times and The Sunday Times as two of the most trusted news brands in the world. This is the platform from which we will continue to entertain and inform our readers, but also challenge the world around us, using our voice to bring about positive change and hold powerful and vested interests to account."
Separately, The Sun's editor, Dominic Mohan is leaving the paper to take up a senior group role exploring new strategic opportunities across Europe and acting as an advisor for Darcey.
The company has acquired exclusive rights to show mobile and internet clips of the Barclays Premier League and is planning a range of enhancements for its loyal customers.
ITN Productions has struck a deal with News UK to package digital clips of moments in games of the Barclays Premier League at half-time and full-time for The Sun, The Times and The Sunday Times online and mobile platforms.Follow @DurraniMix