Since Dawn Langeland joined Golin in 2015, the shop's New York office has increased revenue by 70 percent and has doubled its headcount. And last year, Golin had a 60 percent win rate in new business.
It’s no surprise why the Interpublic Group agency has decided to promote the marketing communications executive from managing director to the newly created role of New York president. Now, Langeland will oversee the New York operation, which has about 125 staffers, while also having responsibility for creative agency Brooklyn Brothers and Golin’s conflict shop, Canvas Blue.
The president role was created for two reasons, according to Golin CEO Gary Rudnick.
"First, Dawn has proven to be an exceptional leader for Golin in New York, driving double digit growth each of the last three years while more than doubling the operation’s revenues and staff," he said.
Rudnick added: "And second, we believe that pulling together all of our assets in the market under Dawn’s leadership will allow us to better serve our clients, offer a more integrated solutions, and make us a formidable competitor in one of the world’s most important markets."
In addition to growing the agency and winning more accounts, Langeland is looking to drive more collaboration between Brooklyn Brothers and Golin. However, she wants to make sure the shops remain "separate brands with different cultures."
And she plans on "having more fun too" because she said she’s proud of the great, ambitious talent she gets to work with everyday.
When it comes to being a female leader – and a mother – Langeland told Campaign US that she doesn’t juggle it all on her own. "I have lots of help. I have a great husband, family, friends, colleagues and a great network," she said, adding that she takes everything day by day.
Going forward, Rudnick said he expects Langeland to push the new York office to continue to to compete and win against the industry’s best, to be recognized for industry accolades and awards, and for our combined teams in New York to help lead our growth agency-wide."