Golin hires Pam Fujimoto to lead LA creative team

Pam Fujimoto will lead Golin's LA creative team.
Pam Fujimoto will lead Golin's LA creative team.

She is working with clients such as Adobe, McDonald’s and Walmart.

LOS ANGELES: Golin has hired Pam Fujimoto as executive creative director in its Los Angeles office. 

Fujimoto started at the firm in early September, reporting to Deanne Yamamoto, MD of Golin Los Angeles, with a dotted-line reporting structure to George Bryant, global chief creative officer.

She is leading Golin’s creative team in Los Angeles, working closely with both the U.S. and global creative leadership to “integrate social media and digital ideas into creative output for the agency’s top clients,” the Interpublic Group firm said in a statement.

Fujimoto isn’t directly replacing anyone in the role, but the last person to hold similar responsibilities was Charlie Coney, who was executive creative director for the U.S. West Coast region at Golin. Last year, Ogilvy PR hired Coney as creative strategy officer for the U.K. and EMEA.

“Since [Coney left], the Los Angeles creative team integrated into the regional creative model that [Bryant] now oversees,” said Yamamoto. “The LA executive creative director role was recast to focus on social and digital creative with an inclusive lens and to collaborate across Golin’s creative leadership for global top clients.”

Fujimoto is overseeing creative innovation for the agency’s West Coast accounts in the retail, technology and gaming sectors, to name a few, specifically working with clients such as Adobe, McDonald’s and Walmart. She is also a member of the Los Angeles senior leadership team, delivering against growth goals in its target practices and sector specialties. 

“I’m eager to merge my brand building agency experience and commitment to DEI with the earned-first perspective of Golin, and find more relevant ways to break through and integrate into the bigger brand story for clients,” said Fujimoto in an emailed statement. 

Most recently, Fujimoto was group creative director at The Many. She has also served as a co-lead on Twitter’s global business marketing and creative leader for DEI and employee resource group work, as well as a member of the senior leadership team for Twitter’s internal agency. Fujimoto was also executive creative director at Wongdoody. 

She also cofounded the consultancy June Cleaver is Dead, which explores how marketers can better understand and connect with moms.

Golin’s revenue increased by 29% globally to $320 million and by nearly 25% in the U.S. to $200 million last year, with nearly every office seeing double-digit gains, according to PRWeek’s Agency Business Report 2022. 

The PR firms in Interpublic Group’s Specialized Communications and Experiential Solutions segment posted mid-single-digit growth on an organic basis in Q2, down from double-digit growth a year earlier.

This story first appeared on PRWeek U.S.

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