Goliath shift in voice marks new campaign for Zulily by Office of Baby

Talk about a tonal shift. E-commerce brand zulily has totally changed direction to embrace the absurd with a multi-platform new campaign designed to highlight what's different about their retail brand and the discovery process they provide for customers. Because zulily's process is curated for every user, each subscriber is served up unique and special finds. This insight led to a series of lighthearted videos that are an extreme departure for the brand. 

Credits

Paul Caiozzo
Megan Sheehan
Kelsey Shang
Mai Huynh
PRODUCTION
Director
Executive Producer Managing Partner
Head Of Production
Producer
POST PRODUCTION
Editor
Assistant Editor
Mixer/Sound Designer
Flame Artist
Assistant Flame Artist
Executive Producer
Producer
Connor Hall