Talk about a tonal shift. E-commerce brand zulily has totally changed direction to embrace the absurd with a multi-platform new campaign designed to highlight what's different about their retail brand and the discovery process they provide for customers. Because zulily's process is curated for every user, each subscriber is served up unique and special finds. This insight led to a series of lighthearted videos that are an extreme departure for the brand.
Executive Producer Managing Partner
Head Of Production