The toy brand returns to video advertising with its first spot since 2015, appealing to parents in search of positive role models.
The disruptor toy brand GoldieBlox is back after a two-year hiatus from video advertising with its latest edition of the "Fast-Foward Girls" campaign. Created by its in-house agency "Gold Studios," the "#BeLikeHer" spot spans more than two minutes and features girls dressed as today's feminists, like 2016 presidential candidate Hillary Clinton and tennis pro Serena Williams. The previous film from 2015 highlighted female celebrities like comedian Amy Schumer and soccer player Abby Wambach. Both digital ads target parents who want their daughters to grow up with positive role models.