GoDaddy's Super Bowl spot crams all the memes into 30 seconds

Perennial Big Game advertiser brings the Web to life in spot from Bullish.

GoDaddy wants to be your portal to the World Wide Web (do we still call it that?). So this year's 30-second Super Bowl spot from the domain-registry site, courtesy of creative agency Bullish, brings the internet to life in the form of a wiry, "stuff"-loving dude who sings Rick Astley's "Never Gonna Give You Up" and fills his house with memes. The ad will appear in the first quarter, after which GoDaddy plans to release a longer version online.