Gocompare.com "optician" by Fold7

Gocompare.com, the price comparison website, has released another ad set in the fictional Welsh town of LlandofsavingmoneyandgettingtherightdealgogoGocompare.com. Fold7 created the spot, which continues the brand’s "go, go power" campaign and tells the tale of an nerdy optician who has created glasses that cure comparison blindness. While not as obviously grating as previous campaign, which were created by Dare and featured the opera singing Gio Compario, the new ads still revel in their own naff-ness, making them surprisingly memorable. Olly Williams directed the new ad through Another Film Company.


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