Globo Condè Nast fights bias with a keyboard that substitutes prejudiced words

Leo Burnett Tailor Made created the ''Anti Prejudice Keyboard' for the global publisher.

Leo Burnett Tailor Made challenged people to reframe their thinking about prejudiced words in a film for the Brazilian branch of Globo Condè Nast. The agency created the "Anti Prejudice Keyboard" for the publisher, which corrects prejudiced terms and offers alternative synonyms. The spot showcases how the keyboard works, by rewriting common phrases people might not know are rooted in prejudice.