Global: Lipton launches experiential to get office workers out of the afternoon slump

Lipton has launched a touring experiential event in the US visiting office workers to help them get out of the 2pm work slump.

The activity is designed to invigorate office workers in the US
The activity is designed to invigorate office workers in the US

The Lipton Sparkling Flavor Lounge is a new interactive sampling experience offering everything from invigorating back massages and an adult-sized ball pit to an uplifting jam out with the "silent disco".

Lipton Sparkling Flavor Lounge aims to encourage employees to break up their daily routines with a light, uplifting afternoon break.

It kicked off on April 28 in New York City and is making stops across the US throughout May, including Miami, Austin and Los Angeles.

Last year Lipton Ice Tea hosted a series of Daybreaker events.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free