Global: King unveils world's largest hammock in New York

The hammock was big enough to hold 24 New York yellow taxis
The hammock was big enough to hold 24 New York yellow taxis

King Digital Entertainment broke the world record for the largest hammock last week (2 September), created to promote its new game.

The intereactive entertainment company created a 65-foot long hammock on a pop-up island paradise in New Jersey’s Liberty State Park to promote the launch of new mobile game, Paradise Bay.

At more than 10 times the size of a normal hammock and with enough space for 170 people, the hammock set a new Guinness World Record for the title of Largest Hammock.

From the creators of the Candy Crush franchise, Paradise Bay allows players to travel through island paradises, explore new islands and customise their own tropical world along the way.

Actress Malin Akerman was the first to enjoy spending time relaxing in the hammock, which was designed to encourage New Yorkers to take time out of their busy lives and play Paradise Bay to unwind.

Clint Tasker, the lead designer on Paradise Bay, said: "What better way to celebrate the launch of Paradise Bay than by building the world's largest hammock – the ultimate sign of relaxation – with the wonderful and talented Malin Akerman?"

More: In pictures: Candy Crush Soda Saga global launch

KPMG creates beach in landlocked Luxembourg

Global: Pantone opens multicoloured café in Monaco

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @little_goode

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free