Global: Hulu to recreate Seinfeld apartment in New York

Seinfeld ran until 1998 (@SeinfeldTV)
Seinfeld ran until 1998 (@SeinfeldTV)

Online video service Hulu has announced plans to create a real-world version of Jerry Seinfeld's apartment to celebrate the brand's acquisition of the 1990s show's episodes.

Dubbed Seinfeld: The Apartment, the installation will open on New York City’s West 14th Street next Wednesday (24 June). It will be open to public until 28 June. 

The activation will feature a show memorabilia gallery and interactive fan experience. Guests will be able to partake in memorable on-screen moments that occurred throughout the series’ nine seasons, including the George Costanza Valentine’s Day photo shoot and the Kramer ‘barge-in’ entrance. 

Seinfeld: The Apartment will also include a gallery, props, scripts and other memorabilia.

Jenny Wall, senior vice president and head of marketing at Hulu, said: "Seinfeld is one of those rare shows that continues to influence pop culture to this day, so what better way to launch its streaming debut than to celebrate the fans and give them a chance to relive the scenes from some of the most iconic moments in TV history."

Hulu is working with Magnetic Collaborative to create the fan experience. The experiential agency’s founding partner and chief experience officer, Brian Schultz, spoke at Advertising Week Europe in March.

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