The zones are part of a wider campaign rolled out this month framed around the hashtag #ThatsGold, that aims to build on the Olympics theme.
For the first time in its Olympic Games history, Coca-Cola is creating an official ‘must see’ hang out for teens in Rio where they can experience and engage with the Olympic Games on their terms.
Located in the new heart of the city and Official Rio Live Site, Praca Maua, the hang out will give fans the chance to experience #ThatsGold in a number of ways, from innovative tech activities to headline events with their idols. The space will mix athletes, music artists and influencers, allowing them to create and share their gold moments across social networks, all while tasting the feeling of a Coca-Cola.
An area will also be installed within the Olympic Park where ice-cold Coca-Cola will be served in commemorative gold aluminum bottles, a celebration of the Olympic Torch Relay. The area will highlight the long-standing partnership between Coca-Cola and the Olympic Games, and will include a pin trading and retail experience.
Rodolfo Echeverria, vice president of global creative at The Coca-Cola Company said: "While the gold medal is an icon of sporting success, Coca-Cola believes that gold moments can happen far beyond the podium.
"They can happen every day and all around the world. For Coca-Cola, gold moments are made of special feelings – joyful, refreshing, sharable – all of those moments that make you feel gold. We look forward to bringing #ThatsGold to life in Rio de Janeiro and around the world."
See the making of Coca-Cola's giant Zero Sugar bottle on Event TV.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.