In the first of its "Wake Up with The Economist" panel sessions, the brand's executive editor Daniel Franklin hosted a candid conversation and debate with chief marketing officers Diana O'Brien of Deloitte, Raja Rajamannar of Mastercard, and Marc Mathieu of Samsung Electronics America.
Among topics discussed were:
- The role of the CMO is changing, and so are the skillsets on their teams
- People are not interested in traditional advertising, they want uninterrupted experiences
- Technology has democratised content creation – we are all empowered creators
- Risk-taking is necessary while failure can be valuable