Global Citizen PSA shows why COVID-19 restrictions aren't accessible to all

The spot captures the dual reality of being economically disadvantaged in a pandemic.

COVID-19 restrictions like social distancing and staying at home were vital in slowing the spread. But, not everyone was privileged enough to follow these protocols. Global Citizen’s "Wishful Thinking" spot, shot in a black-and-white documentary style, features vignettes of people who are unable to obey COVID-19 health guidelines. One woman is unable to socially distance herself from others because of close proximities in her workplace. In another clip, a homeless man is unable to maintain safe hygiene practices. The footage is interspersed with photography that captures the magnitude of these stories.

Credits

Creative Agency
Creative Chairman, CEO
Co-President & Chief Creative Officer
SVP, Strategic Insights
Creative Director
Creative Director
Art Director
Copywriter
VP / Director of Production
Producer
Director Business Affairs
Print & Business Manager
Group Account Director
Account Executive
Group Planning Director
Production Company
Director
Executive Producer
Producer
Director of Photography

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