Global: Airbus Group showcases the future of aerospace

Airbus Experience Centre: showcasing innovation and future products
Airbus Experience Centre: showcasing innovation and future products

Airbus Group, the largest international purchaser of US aerospace products in the aerospace industry, has unveiled an experience center located in Washington, DC.

The center, opened earlier this month and created in partnership with Seattle-based global branding and design firm Hornall Anderson, aims to showcase Airbus products and demonstrate how the brand is working to shape the future of aerospace in the commercial, defense and space industries.

Approximately half of the 20,000sqft space is dedicated to the state-of-the-art experience center, with the balance being used for office space. The integrated work-plus-showcase design reinforces the character of Airbus Group as a global leader, with interactive tools for the brand to tell its story to a wide range of audiences. 

Rick McGivern, airbus group vice president, group experience team, said: "Hornall Anderson created a dynamic experience and storytelling space that enables us to personalise the journey based on who is visiting. It allows us to demonstrate many of our industry-leading innovations and helps us detail the Airbus Group people and places in the US and beyond, our industry partners, and how we are improving the way everyone travels, secures and defends, here in the US and around the world." 

The Airbus Experience Center utilises state-of-the art technology and interactive displays. Mark Buchalter, director of experience design for Hornall Anderson, added: "We were excited to help Airbus present their incredible story and reinforce the impact they’ve had — and will continue to have — on the whole of the aerospace industry. We were able to create an amazing experience that gives Airbus a great platform to highlight their people and products both in the US and across the globe, along with a powerful tool to connect with their customers, partners and industry influencers."

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