Glenmorangie to open Unseen Bar

Glenmorangie's Unseen Bar will open its doors next month
Glenmorangie's Unseen Bar will open its doors next month

Single malt whisky brand Glenmorangie has announced it will be launching its first London pop-up next month.

The Glenmorangie Unseen Bar experience, which will be open between 13 and 21 March on Bateman Street, is being created by Polar Black Events. It will invite consumers to discover more about the brand by trying its ‘Unseen’ cocktails created by expert mixologists, along with drams of the full range of Glenmorangie’s range.

An exclusive room, called the Glenmorangie Vault, is also being created as part of the activation. Located at the back of the pop-up, guests will be able to discover more about Glenmorangie’s unique experiences and rarest whiskies through food and drink pairings featuring expressions from Glenmorangie’s Prestige range.

The Glenmorangie 1970’s collection, one of ten in the world, will also be available to purchase at the pop-up.

Leanne Banks, marketing director at Glenmorangie UK, said: "The Glenmorangie Unseen Bar is the perfect opportunity for the public to come and enjoy Glenmorangie and find out more about the unseen lengths Scotland’s favourite single malt takes to create its unnecessarily well made whiskies."

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