The spot harkens back to old Hollywood blockbusters set in Ancient Rome.
At a gladiator school in ancient Rome, an arrogant student challenges his experienced teacher to a "fight to the Jif" for his jar of peanut butter. The pair battle it out in an epic duel, in which the young gladiator’s swords, daggers and even butter knives break. He’s eventually outsmarted by his mentor, who whips out a pouch of Jif squeeze and informs him, "You no longer need a knife to Jif." The spot was created by PSOne, a ‘Power of One’ team for the J.M. Smucker Co. at Publicis Groupe.