Gladiators 'fight to the Jif' in new ad for Jif Squeeze Peanut Butter

The spot harkens back to old Hollywood blockbusters set in Ancient Rome.

At a gladiator school in ancient Rome, an arrogant student challenges his experienced teacher to a "fight to the Jif" for his jar of peanut butter. The pair battle it out in an epic duel, in which the young gladiator’s swords, daggers and even butter knives break. He’s eventually outsmarted by his mentor, who whips out a pouch of Jif squeeze and informs him, "You no longer need a knife to Jif." The spot was created by PSOne, a ‘Power of One’ team for the J.M. Smucker Co. at Publicis Groupe.

Credits

Brand
Jif
Campaign Title
Commercial Title
Agency
Agency Location
Chief Creative Officer
Executive Creative Director
Creative Director, Copy
Creative Director, Art
Head of Integrated Production
Executive Producer
Senior Business Affairs Manager
Group Client Lead
Group Account Director
Account Director
Account Supervisor
SVP, Strategy Director
Senior Project Manager
Production Company
Director
Executive Producer
Producer
Editorial Company:
Editor
Assistant Editor
Producer
VFX/Post Production Company
Creative Director
Executive Producer
Producer
Audio Record & Mix
Audio Mixer & Sound Designer
Music House

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