Glad puts trash bag through travel hell in 'Torture Tests' for FCB Chicago campaign

With a campaign name like "Torture Tests," you’d be forgiven for thinking you’re about to tune in to the latest installment of horror franchise "SAW." No gore here. Just trash bags. One trash bag in particular: the exotically-named ForceFlex Plus Advanced Protection trash bag. Clorox’s Glad teamed up with agency FCB Chicago to demonstrate how it can withstand wear and tear by putting it through travel hell. The bag was checked in at various airports around America and successfully flown from destination to destination without ever ripping open. "Instead of the classic product demo, we decided to put a creative twist to it: If this trash bag can handle traveling cross-country through airports—through the baggage handling system, on airplanes and out the luggage carousels—then it can handle your everyday kitchen trash," said Liz Taylor, chief creative officer of FCB Chicago.  

Credits

VP, Marketing Specialty
Glad Director of Marketing
Associate Brand Director, Glad Waste Management
Associate Director, Advertising & Comm
Associate Marketing Manager, Glad Waste Management
Glad Trash Bag Consumer Research & Demo Development Expert
Associate Director, Advertising & Comm Production
Group Manager, Talent & Rights Management
Agency
Chief Creative Officer
Worldwide Creative Partner
Executive Creative Director
Creative Director
Creative Director
VP Creative Director
Sr. Art Director
Sr. Art Director
Sr. Copywriter
SVP, Executive Producer
Executive Producer
Director of Music
VP, Director of Strategic Planning
EVP, Group Management Director
VP, Group Management Director
Account Director
Account Executive
Production
Director
Executive Producer
Line Producer
Director of Photography
Director of Photography
Editorial
Sr Editor
Editor
Executive Producer
Visual Effects/Color
Colorist
Motion Graphics
Audio
Senior Sound Engineer
Audio Assistant

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