Give us back our Marbles, implores cheeky outdoor ad

Today's top stories including Elgin Marbles campaigners launch provocative outdoor ad, PepsiMoji global campaign rolls out, plus Euro 2016 campaign round-up.

Elgin Marbles campaigners launch provocative outdoor ad in London

Most read: Elgin Marbles campaigners launch provocative outdoor ad in London

An organisation representing Australians of Greek heritage has taken out a provocative ad on a giant, electronic billboard poster site just a few hundred metres from the British Museum in Holborn, London.

The ad has an image of a naked, male statue, taken from the ancient Greek stone masterpiece, with the message: "We gave you philosophy, democracy, logic, drama, comedy, justice… Please give us back our Marbles."

The message is tactfully placed to cover the statue’s vital organs.

The Foundation For Hellenic Studies, which is based in Australia, home to the largest population of people of Greek origin outside Greece, is behind the campaign "to champion the cause to return the Marbles home".


WWF launches agency brief to help save tigers

Advertising: WWF launches agency brief to help save tigers

The World Wide Fund for Nature wants a creative agency to help save the tigers.

The organisation has been contacting UK agencies directly with a brief to help the non-governmental body protect one of the planet’s most endangered species. 

The brief follows national tiger surveys that showed the number of tigers in the wild was rising for the first time in more than a century. The census counted 3,890 tigers, which was up from 3,200 in 2010, according to the WWF.

The rise could be due to more thorough survey techniques, but many wildlife organisations reportedly believe it indicates a population increase. In 1900 there were more than 100,000 tigers in the world.

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PepsiMoji global campaign

Social: PepsiMoji global campaign

Pepsi has launched a major international campaign to support its #PepsiMoji packaging initiative, which is rolling out worldwide after a limited launch last year.

Around 600 varieties of the bespoke emoji-style icons will appear across more than one billion bottles and cans of Pepsi that allow consumers to share a message of their choice.

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Euro 2016 campaign round-up

Marketing: Euro 2016 campaign round-up

This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.

Three of the 10 official sponsors are from emerging markets and that includes Chinese electronics company Hisense, which is little known in Europe.

Other sponsors include Adidas, Carlsberg, Continental Tyres, Coca-Cola, Hyundai/Kia, McDonald’s, Orange, Socar and Turkish Airlines.

Sponsors usually wait until May to roll out their activity and many leave their powder dry until after the Champions League final.

This year’s tournament is likely to have much more resonance across the UK this year because all the home nations except Scotland have qualified for the tournament. 

Take a look at the brands that have already kicked off their activity.


B&Q most aired brand on UK TV in April

Media: B&Q most aired brand on UK TV in April

B&Q was the most advertised brand by TV airtime in the UK last month.

The home improvement retailer’s latest TV campaign, which launched in March with "zebras", was aired for 1,870 minutes across free-to-air and pay TV in April.

A total of 3,743 spots were aired and the ads were created by WCRS.

Also in the news

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