Baseball for All urges coaches to put both sexes in the game
Baseball for All aims to even the playing field in this 60-second spot, encouraging coaches to see girls as more than just benchwarmers. Set to the soundtrack of John Fogerty’s "Centerfield," the film points viewers to the new Baseball for All website that invites parents, coaches and players to build girls teams nationwide. An admitted "passion project" of BBDO Atlanta Chief Creative Officer Robin Fitzgerald, the agency agreed to create the public service announcement pro bono in conjunction with PRMRY Films’ Will Mayer. Although the ads can only be seen on social media and via websites such as ESPNW.com, efforts are being made to nail down donated air time on ball field jumbotrons and broadcast TV.