Girlguiding "#ForTheGirl" by Livity

Girlguiding has released an ad that addresses the negative voices girls are exposed to every day through the media.

According to Girlguiding's research, 70% of 11- to 21-year-old girls say sexism is so widespread it affects most areas of their lives.

The film promotes the charity’s role in raising girls’ aspirations, building their confidence and tackling inequality.