Girlguiding "#ForTheGirl" by Livity

Girlguiding has released an ad that addresses the negative voices girls are exposed to every day through the media.

According to Girlguiding's research, 70% of 11- to 21-year-old girls say sexism is so widespread it affects most areas of their lives.

The film promotes the charity’s role in raising girls’ aspirations, building their confidence and tackling inequality.

Credits

Head of marketing and audience engagement, Girlguiding
Director of communications, Girlguiding
Marketing manager
Agency
Creative director
Creative
Copywriter
Head of production
Production manager
Production co-ordinators
Director of photography
Assistant producer
Production designer

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