Giffgaff calls for Neverland to take over strategy and creative account

Giffgaff: previously worked with Stink Studios
Giffgaff: previously worked with Stink Studios

The win comes after a competitive pitch.

Neverland has been appointed as Giffgaff’s lead brand strategy and creative agency following a competitive pitch.

The agency, which won Start-up Agency of the Year at the 2021 Campaign Agency of the Year Awards, will have the responsibility for creating a new brand strategy, positioning and communications, resulting in a new campaign set to break later this year.

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The mobile network's brief to Neverland is to refresh its brand and creative strategy and “reflect what consumers expect and want in 2022 and onwards”. 

The £10.9m account previously worked with Stink Studios on a series of campaigns. One innovative campaign included a TV ad in British Sign Language (BSL), which featured an animated avatar of Giffgaff customer Aleks, who used BSL to explain the reasons he likes the brand.

“Giffgaff is a brand consumers have always loved and we are thrilled to be working with the team to set its successful new future,” Simon Massey, co-founder of Neverland, said.

Sophie Wheater, chief marketing officer at Giffgaff, added: “We’re at a hugely exciting point in Giffgaff’s brand history as we look to evolve to meet changing consumer needs. We’re delighted to be working with Neverland to create an ambitious future-focused strategy.”

Giffgaff’s media account is run by Havas Media.

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