'Get ready for Brexit' campaign paused

Brexit: government has been granted extension
Brexit: government has been granted extension

Government is reviewing ads.

The government has halted its £100m Brexit campaign that encouraged the nation to make sure they were ready for the UK to leave the European Union on 31 October.

The "Get ready for Brexit" ads began running on out-of-home sites at the beginning of September and have also featured on TV, radio, digital and social media. They were created by Engine.

However, because the government has been granted an extension for leaving the EU, the ads will now need to be revised.

The government will continue to update information on its site gov.uk/brexit.

On Monday, The Times reported that the public accounts committee is to investigate the campaign on how effective it is.

The Advertising Standards Authority received hundreds of complaints that the campaign was misleading but it opted not to investigate. 

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free